The Unified Behavior Model™ (UBM) and the Behavior Echo-System™ (BES) may look simple—and that’s by design. But beneath the visual clarity lies a deep foundation in behavioral science, psychology, neuroscience, and decades of applied research. The simplicity of the graphic (three core components: Thoughts, Behaviors, Environment, connected by emotional bridges) is what makes the model so accessible. But make no mistake: this framework synthesizes and integrates the essential elements of numerous well-established models, including CBT, COM-B, TTM, FBM, and more—while addressing critical gaps those models leave behind. In short, it’s not “just a graphic.” It’s a structured representation of behavioral science—distilled to its core so it can be taught, understood, and applied widely, from classrooms to boardrooms.

Science is not about titles—it’s about method. By definition, a scientist is someone who observes, tests, iterates, and shares findings. Martin Grunburg’s The Habit Factor® (2010) introduced the first published habits-to-goals methodology. He developed P.A.R.R., structured after the scientific method. He’s tested the model with clients and organizations for over two decades. This is behavioral science—applied.

UBM is a complete model and framework. No prevailing behavior model has ever mapped the complete behavioral landscape within one elemental model. By doing so, UBM integrates what other models have left out: Narrative as behavioral driver (absent from CBT and FBM) Environment as dynamic and embodied (missing from NLP) Non-action as behavior (ignored by most) Emotional variability (excluded from FBM and IBM); the list is long. Rather than forcing practitioners to splice and learn various incomplete models, UBM provides a single framework that is whole, visual, and practical.

UBM doesn’t oversimplify—it organizes complexity. The entire behavioral landscape rests within its bounds. Its concentric model enables bidirectionality, feedback loops, and emotional variability—captured as elegantly as possible. This is the essence of systems design, not reductionism. Simplicity is what makes UBM usable at scale—from organism to organization, from student to practitioner, from classrooms to clinics to corporations.

Branding doesn’t disqualify science—it scales it. From the periodic table to SMART goals, powerful ideas often come in packaged form. UBM isn’t just branded—it’s field-tested, logic-driven, and visually mapped for maximum impact and education.

Short answer: No.
LLMs are powerful tools for logic, synthesis, and refinement—but they struggle with abstract thinking and the kind of conceptual insight that led to the creation of the Unified Behavior Model™ (UBM) and the Behavior Echo-System™ (BES).

These models were originally conceptualized by Martin Grunburg, developed over two decades through real-world testing, research, and refinement—beginning with The Pressure Paradox (2015), the sequel to The Habit Factor®.

LLMs were introduced after the models were defined.

Grunburg trained them to understand UBM and BES, then used them to stress-test the structure, challenge its falsifiability, and compare it against decades of behavioral science literature. Their role was instrumental and confirmatory, not creative.

💡 What LLMs Did Do:

-Identified structural gaps in competing models

-Verified the internal logic of UBM across diverse scenarios

-Helped organize citations and academic scaffolding for the whitepaper

-Validated that no existing model matched UBM’s elemental clarity and structure

-LLMs didn’t originate UBM—they helped prove it.

And that’s part of UBM’s strength: its clarity, coherence, and completeness hold up not just under human scrutiny, but under computational stress-testing by the world’s most advanced language models.

UBM/BES is not purely theoretical. The core behavioral mechanism for intentional habit development—P.A.R.R.—has been field-tested for nearly two decades through Martin Grunburg’s work with clients and organizations, beginning even before the publication of The Habit Factor® (2010). There is empirical feedback on both P.A.R.R. and the Behaviors/Habits/Skills circle, demonstrating measurable improvements in habit formation—for example, consistent 4-week tracking periods significantly increase automaticity and habit strength. Over the past four years, the Behavior Echo-System™ (BES) has also been used in executive coaching and educational settings to deconstruct current behavioral states and model ideal outcomes. UBM, BES, and P.A.R.R. have proven themselves practical, effective, and applicable—well beyond theory.

UBM/BES’s breadth is actually its greatest strength—and part of what gives it its name: the Unified Behavior Model. It doesn’t just include all essential and elemental components of behavior; it also extends and subsumes prevalent models. Surprisingly, UBM is the first behavioral model to elegantly address the FULL behavioral landscape, integrating ALL foundational influencers: Thoughts, Behaviors, Environment, and Emotions. Its practicality comes from its tools. P.A.R.R. operates like a scientific method for intentional behavior change (the data input 'engine') while "System Snapshots" provide a diagnostic “MRI” of the behavioral state. These snapshots include specialized, goal-directed exercises that help individuals assess both current and desired future states. Despite UBM’s wide scope, its structure remains elemental and highly approachable.

While logic and general cognition certainly play a role, UBM/BES places deliberate emphasis on personal narratives—what it calls the Thoughts/Stories circle—because this emphasis is strongly grounded in scientific research. Studies in marketing and behavioral economics consistently show that stories, not raw logic, most powerfully drive behavior. For example, a consumer often buys a product not because of its specs, but because of the story behind it: “This will make me successful” or “This aligns with who I am.” Cognitive scientist Mark Turner’s work on narrative cognition (1990s) reinforces this insight—humans plan, predict, and make sense of the world primarily through stories. UBM/BES applies this principle directly to behavior. A self-narrative like “I’m a failure” often leads to avoidance or withdrawal, while a narrative like “I’m resilient” drives persistence and action. While models like CBT address cognitive distortions, they tend to underemphasize the role of self-narratives and do not explicitly integrate them into the model. UBM/BES fills that gap—offering a more comprehensive picture of behavioral drivers by incorporating personal stories alongside cognition, emotion, and environment. This layered integration has been validated in coaching and training contexts over the past four years.

Behavioral science has yet to produce a truly unified framework that makes the field accessible to students in K–8 education. This is one of the most significant contributions of the Unified Behavior Model™ (UBM) and the Behavior Echo-System™ (BES). While models like CBT, NLP, FBM (Fogg Behavior Model), COM-B (Capability, Opportunity, Motivation → Behavior), TTM (Transtheoretical Model), and IBM (Integrated Behavioral Model) are each valuable in specific contexts, they remain incomplete when it comes to capturing the full behavioral landscape. For instance, among the gaps these models present: CBT overlooks environmental influence and embodied factors. NLP lacks a consistent structure or visual framework (for nearly 60 years NLP has not had a visual model!?). FBM ignores narrative identity and emotional dynamics. COM-B omits internal stories, non-action, and feedback loops. TTM defines stages of change but provides no structured method for advancing through them. IBM is overly linear and fails to reflect the adaptive, reciprocal nature of real-life behavior. UBM/BES fills these critical gaps by integrating all elemental behavioral influencers and integrating powerful scientific concepts to behavior change like the Scientific Method itself and Cybernetics. Rather than being redundant, UBM/BES fills a crucial void. Of course, the full list of gaps among prevalent models—as well as UBM/BES’s additions and benefits—is detailed in the white paper.

Alarming rates of youth mental health challenges—such as anxiety, depression, and self-harm—highlight that students often lack the tools to understand and manage their own behavior. The Unified Behavior Model™ (UBM) and its core framework, the Behavior Echo-System™ (BES), offer a solution. Its elemental simplicity—three core components (Thoughts, Behaviors, and Environment) connected by emotional bridges—makes it accessible enough to teach to seventh graders. Resistance from the education system is unfortunate, yet expected. However, the cost of inaction is, by far, our future's greatest risk. While no model or map can guarantee outcomes, the right models and maps—as tools—do prove useful. That is precisely why models and maps exist: to help those seeking a better route out of whatever predicament they are in. UBM, for the first time in behavioral science, offers future generations an elemental behavioral language—simple, structured, and accessible. Perfect for K–8. The fact is, math, music, and language can be incredibly complex, yet we start by teaching ABCs and 123s. We teach the basics of math, music, and language—and we can and should do the same for behavior. There is no reason behavioral science should be relegated only to universities, PhDs, and labs.

Consider this: we don’t question whether young students can begin learning math or language—we just scale the complexity appropriately. Why shouldn’t we do the same with behavior? UBM doesn’t claim to be a silver bullet. What it offers is a structured, scalable framework—simple enough for seventh graders, yet deep enough for seasoned professionals. It’s a starting point, a language, and a map. And if we agree that students deserve better tools to navigate anxiety, motivation, decision-making, and social-emotional challenges, then it’s time we stop treating behavioral science as a field reserved for grad school. It's time to start teaching the fundamentals—just like we do with everything else that matters

To learn more about the Unified Behavior Model™ (UBM) and the Behavior Echo-System™ (BES), click the button below to download the Executive Summary for the Behavioral Literacy Project and the Unified Behavior Model white paper (when available). For direct inquiries, media requests, speaking engagements, or collaboration opportunities, please email: 📩 UBM-edu__(AT)__thehabitfactor.com. You may also want to subscribe—free—to Martin Grunburg’s Substack publication at: 🔗 https://habits2goals.substack.com

📎 Terms & Conditions Apply (Challenge Period is One Year from Publication Date: 7/8/2025 - 7/7/2026)
Participation is open to individuals worldwide, age 18 and older. Prize eligibility is subject to the official rules, conditions, and review process. In the case of duplicate submissions, the FIRST valid entry received (by timestamp) will be prioritized for prize eligibility. By submitting, you agree to the evaluation terms outlined in the official guidelines.

To officially enter and receive the complete RULES and CONDITIONS:
👉 Email: [email protected] — Subject line: UBM 5th Element Challenge